Introducing Sattva Day - South Asian Women's Midlife Awareness Day

Something new exists today.

Not a product, not a campaign, not a one-off event that disappears after the social media posts fade.

Something that will return, every year, on the same date, growing a little louder, reaching a little further, carrying a little more weight each time.

Today, The Sattva Collective CIC announces Sattva Day – South Asian Women’s Midlife Awareness Day, observed annually on 14th May.

The first Sattva Day is observed today, 14th May 2026, on the first anniversary of The Sattva Collective’s founding. And from this day forward, 14th May belongs to South Asian women in midlife.

Why a day?

Because one day, observed consistently and with intention, can shift a culture.

We know this. We have watched it happen with other awareness days, days that started small, started quietly, started with one organisation and one belief that something needed to change. And over the years, those days became moments the world recognised. Moments that gave people permission to speak. Moments that told communities: this matters. You matter. This conversation is not optional.

South Asian women navigating midlife and menopause have never had that moment. There is no day on the global calendar that says: your experience is real, your silence has a cost, and you deserve support that actually understands you.

Until now.

What Sattva Day is

Sattva Day is not a clinical event. It is not a fundraiser or a conference, though it may, in time, grow to include both.

At its heart, it is an invitation. One day each year, when South Asian women, their families, their communities, healthcare professionals, workplaces, faith organisations, and allies are asked to turn towards a conversation that has been avoided for too long and refuse, together, to look away.

On 14th May each year, we ask you to:

Speak: share something honest about what midlife actually feels like. With a friend, in your family, online, or quietly with yourself.
Listen: if you love a South Asian woman in midlife, ask how she really is. Create space for an answer that isn’t I’m fine.
Learn: share a resource, an article, a story. Help the women in your life understand what perimenopause and menopause actually involve, physically, emotionally, and culturally.
Signpost: point South Asian women towards support that truly understands them. Our directory is a starting point.
Stand with us: share Sattva Day. Share this post. Use #SattvaDay and #SouthAsianWomensMidlifeAwarenessDay. Because the women who need this most are often the ones who don’t yet know it exists.

Why 14th May?

Because it is the day The Sattva Collective was born. On 14th May 2025, this organisation came into existence, founded by Kiran Singh, with her daughter, Khushi Kaur, as Co-Director, with one purpose: to ensure that South Asian women navigating midlife and menopause never have to do it alone, unseen, or without culturally grounded support.

One year on, to the day, Sattva Day is our anniversary gift to the community that made this organisation worth building.

The meaning of the name

Sattva (सत्त्व) is Sanskrit for clarity, purity, and balanced energy. It is the quality of inner harmony — the still, luminous centre that exists beneath the noise of a changing body, a shifting identity, and the accumulated weight of decades spent putting everyone else first.

Midlife asks South Asian women to find that centre again. Sattva Day is one day each year that says: it is still there. And you are allowed to return to it.

What happens next

This category on our blog is the permanent home of everything Sattva Day. Each year on 14th May, new stories, interviews, essays, and reflections will be added here, building an archive of a movement in motion.

If you would like to share your story as part of Sattva Day, we would love to hear from you. A story doesn’t have to be polished or complete. It just has to be honest. Email us at hello@thesattvacollective.org.

If you are an organisation that would like to mark Sattva Day in your community, workplace, or healthcare setting, get in touch. Every act of recognition, however small, matters.

If you are a journalist or media professional interested in covering Sattva Day, visit our Press & Media page or reach out directly.

The silence around South Asian women’s midlife experience has gone on long enough.