I want to tell you about something we did yesterday. Something quiet, in the way that beginnings often are. No fanfare, no press release, just a date, a page, a name, and a decision.
Yesterday, 14th May 2026, the first anniversary of The Sattva Collective, we observed the first-ever Sattva Day.
And from this point forward, 14th May is ours.
What is Sattva Day?
Sattva Day, South Asian Women’s Midlife Awareness Day, is the UK’s first annual awareness day dedicated entirely to South Asian women navigating midlife and menopause.
It exists because no such day existed before. Because every October, the world marks Menopause Awareness Month, and South Asian women scroll through the content, read the articles, watch the campaigns, and quietly recognise that none of it was really written for them.
Not for the woman managing perimenopause while caring for ageing parents and adult children simultaneously. Not for the woman who can’t discuss her symptoms at home because there is no language for it, no permission for it, no cultural script that makes it acceptable. Not for the woman who has spent so long being the strong one that she no longer knows how to be the one who needs support.
Sattva Day is for her.
One day a year, every 14th May, when South Asian women’s midlife experience is not an afterthought in someone else’s campaign. When it is the whole conversation.
Why this date?
14th May is the anniversary of The Sattva Collective’s founding. One year ago yesterday, this organisation came into existence, built by me, alongside my daughter Khushi as Co-Director, for the South Asian women who have been navigating midlife in silence for too long.
Making 14th May our awareness day is not an accident. It permanently ties the day to the organisation’s origin story. Every anniversary is also Sattva Day. Every Sattva Day is also our anniversary.
It felt right. It still does.
What we’re asking
On 14th May each year, we ask the Sattva Collective community, and anyone who finds their way to this day, to do one of four things:
Speak. Say something honest about midlife, perhaps for the first time.
Listen. Ask the South Asian woman in your life how she really is.
Learn. Share something that helps another woman understand what she’s going through.
Stand with us. Share Sattva Day. Use #SattvaDay. Help the women who need this find it.
What comes next
The submissions are in. Sattva Day is now being considered for listing on national and international awareness day calendars. The page is live. The blog category is open and will fill year by year with the stories of South Asian women who chose to speak rather than stay silent.
If you have a story you’d like to share as part of Sattva Day, now or next year, I want to hear from you. It doesn’t need to be finished or polished; it just needs to be true. Email us at hello@thesattvacollective.org.
And if this day resonates with you, if you have ever sat with the particular loneliness of navigating midlife inside a culture that has no language for it, please share this post. Forward it to a woman who needs it. Because the women who need Sattva Day most are often the ones who don’t yet know it exists.
That’s how we change that.
With love and Sattva,
Kiran x
Founder, The Sattva Collective CIC thesattvacollective.org/sattva-day
#SattvaDay #SouthAsianWomensMidlifeAwarenessDay