South Asian Women’s Midlife Awareness Day
Observed annually: 14th May
The first annual Sattva Day was observed on 14th May 2026.
A day that has never existed before. Until now.
Every October, the world marks Menopause Awareness Month. Every 18th October, World Menopause Day is observed globally.
And yet, in all of that conversation, in all of those campaigns, articles, events, and social media posts, South Asian women remain largely invisible.
Not because their experience isn’t real, not because their need isn’t urgent, but because no one has yet created a space specifically for them.
Sattva Day is that space.
Observed every 14th May, Sattva Day, South Asian Women’s Midlife Awareness Day, is the UK’s first annual awareness day dedicated entirely to the midlife and menopause experience of South Asian women. A day to break the generational silence. A day to speak honestly, perhaps for the first time. A day to remind every South Asian woman navigating this season of life that she is not alone, not invisible, and not forgotten.
Why this day exist
South Asian women are one of the most underserved groups in the global menopause and midlife conversation.
Research shows that South Asian women are more likely to experience earlier onset of menopause, more severe symptoms, and disproportionately higher risks of cardiovascular disease, diabetes, and osteoporosis at midlife. Yet they are among the least likely to seek or receive appropriate support, not because the need isn’t there, but because the cultural conditions that surround them make seeking help feel impossible.
Within many South Asian families and communities, menopause is not discussed. The body is not discussed. Discomfort is not discussed. Women are taught from childhood to endure quietly, to prioritise everyone else, and to keep their suffering private. The message, rarely spoken aloud but deeply understood, is: don’t make a fuss.
The cost of that silence is high. Women reach midlife completely unprepared. Symptoms go unnamed and untreated for years. Identity shifts become crises because there is no language for what is happening. Mental health deteriorates quietly, invisibly, behind the competent exterior that South Asian women have spent a lifetime perfecting.
Sattva Day exists because that silence has gone on long enough.
What the day is for
Sattva Day is not a clinical event. It is not a conference or a fundraising campaign. It is a moment, one day each year, when South Asian women, their families, their communities, and the professionals who serve them are invited to stop, turn towards this conversation, and refuse to look away.
On Sattva Day, we ask everyone to:
- Speak. If you are a South Asian woman in midlife, share something honest with a friend, a family member, online, or simply with yourself. One true thing about what this season of life actually feels like.
- Listen. If you love a South Asian woman in midlife, listen without trying to fix. Ask how she really is. Create space for an answer that isn’t “I’m fine.”
- Learn. Share an article, a resource, a story. Help the women in your life understand what perimenopause and menopause actually involve, physically, emotionally, and culturally.
- Signpost. If you are a healthcare professional, a community leader, a teacher, or a colleague, use this day to point South Asian women towards culturally aware support. The Sattva Collective directory is a starting point.
- Stand with us. Share Sattva Day with every South Asian woman you know. Because the women who need this most are often the ones who don’t yet know it exists.
The meaning of Sattva
Sattva (सत्त्व) is a Sanskrit word meaning purity, clarity, and balanced energy, a state of inner harmony and luminous awareness. In the ancient system of Ayurveda and in yogic philosophy, sattva represents the quality of goodness, of clear seeing, of being in alignment with what is true.
It was deliberately chosen as the name for this day and for this organisation.
Because even in the upheaval of midlife. Even in the hormonal shifts and identity changes, and the accumulated exhaustion of decades of quiet sacrifice. Even there, beneath all of it, there is a centre. A stillness. A self that has always known who she is.
Sattva Day is a reminder that she is still there.
And that she deserves to be found.
About the founder
Sattva Day was founded by Kiran Singh, a multi-award-winning entrepreneur, Midlife Lifestyle & Menopause Wellness Coach, author, and podcast host, and is led by The Sattva Collective CIC, the UK’s first community-led initiative dedicated to South Asian women in midlife and menopause.
The Sattva Collective was founded on 14th May 2025 by Kiran Singh, alongside her daughter Khushi Kaur, as Co-Director, an intentionally intergenerational act of care for the South Asian women of today, and a legacy for the generations who come after them.
Read the full story of The Sattva Collective →
Mark Sattva Day with us
As an individual: Share this page. Share your story. Start a conversation in your family WhatsApp group that has never been had before. Tag us on social media using #SattvaDay and #SouthAsianWomensMidlifeAwarenessDay.
As an organisation, we welcome healthcare providers, community groups, workplaces, faith organisations, schools, and charities who want to mark Sattva Day in their own spaces. Whether that’s hosting a conversation, sharing resources, or simply acknowledging the day to the South Asian women in your community, every act of recognition matters.
Get in touch to let us know you’re marking the day: hello@thesattvacollective.org
As media professionals, we are available for interviews, features, expert comments, and media collaboration around Sattva Day. Visit our Press & Media page or contact us directly at hello@thesattvacollective.org
Stay connected
Join our community to receive Sattva Day updates, resources, and campaign materials as 14th May approaches annually.
Subscribe to the Sattva Collective Substack → Join the WhatsApp community →
Sattva Day – Year One
First observed: 14th May 2026
The first Sattva Day was marked on the first anniversary of The Sattva Collective CIC’s founding. This page will be updated each year with stories, media coverage, organisations that marked the day, and the growing record of a movement in motion.
The silence is ending. One 14th May at a time.
About The Sattva Collective → What We Do → Get Involved → Contact Us →